ODT - THESIS TOPIC: Szilvia Bíró-Szigeti: Marketingdöntéseket megalapozó iparági/vállalati (termék) ...


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Thesis topic proposal

Marketingdöntéseket megalapozó iparági/vállalati (termék) stratégia és menedzsment eszközök

THESIS TOPIC PROPOSAL

Institute: Budapest University of Technology and Economics
business and management
Doctoral School of Business and Management

Thesis supervisor: Szilvia Bíró-Szigeti
Location of studies (in Hungarian): BME GTK QA
Abbreviation of location of studies: GTK

Description of the research topic:

Az iparági és/vagy vállalati stratégiát meghatározó tényezők modellezése, valamint alkalmazási lehetőségeinek elemzése - kiemelt figyelmet szánva a számtani módszerekre. Piacelemzés kihívásai napjainkban.

Recommended language skills (in Hungarian): angol
Number of students who can be accepted: 1

Deadline for application: 2015-05-31