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personal data approved: 2016. II. 14.
Personal data
name Edit Gyarmatiné Bányai
year of birth 1966
name of institution
doctoral school
PTE Doctoral School of Business Administration (Supervisor)
Contact details
E-mail address editktk.pte.hu
phone number +36 72 501-599/23373
Academic title
scientific degree, title Ph.D.
year degree was obtained 2005
discipline to which degree belongs economics
institution granting the degree University of Pécs
Employment
2006 - University of Pécs
university professor or researcher
1995 - PTE Közgazdaságtudományi Kar (research institute, not university)
1988 - JPTE Közgazdaságtudományi Kar (research institute, not university)
Thesis topic supervisor
number of doctoral students supervised until now 4.5
number of students who fulfilled course requirements 1
students who obtained their degrees:
Oren Gil-Or, PhD 2012  DSBA

students with degree granting in process:
Attila Kajos PhD (2015/12)  DSBA
present PhD students:
Réka Hegedüs (PhD) (2020/08)  DSBA
Máté András Karika (PhD) (2018/08)  DSBA
Zsolt Rényi (PhD) (2017/08)  DSBA
hiányos adatú hallgatói:
Attila Kajos PhD (2014/08)  DSBA
  Thesis topic proposals
Research
research area Electronic commerce and business Online marketresearch Social marketing Service marketing
research field in which current research is conducted economics
business and management
Publications
2015

Bányai Edit, Törőcsik Mária: Online marketingkommunikáció, direkt marketing, In: Rekettye Gábor, Törőcsik Mária, Hetesi Erzsébet Bevezetés a marketingbe. Budapest: Akadémiai Kiadó, 2015. pp. 297-323.
type of document: Part of book/Könyvfejezet (to be translated)
language: Hungarian
2014

Tóth Beatrix, Bányai Edit: Közösségi CRM. A közösségi média hatása az ügyfélkapcsolati menedzsmentre (szakirodalmi összefoglaló), MARKETING ÉS MENEDZSMENT 2014: (4) pp. 14-26.
type of document: Journal paper/Article
language: Hungarian
2013

Bányai Edit, Dudás Katalin: The Role of Teachers and Parents in the Decision-making Process of Secondary-school Students regarding their Higher Education Choices, KÖZGAZDÁSZ FÓRUM / ECONOMISTS FORUM 16: (6) pp. 5-26.
type of document: Journal paper/Article
language: English
2012

Kajos Attila, Bányai Edit: Túl a valóságon, A VIRTUÁLIS INTÉZET KÖZÉP-EURÓPA KUTATÁSÁRA KÖZLEMÉNYEI 4: (2) pp. 99-109.
type of document: Journal paper/Article
language: Hungarian
2011

Bányai Edit: The Relationship between Digital and Green Economies, REGIONAL AND BUSINESS STUDIES 3: (1) pp. 517-531.
type of document: Journal paper/Article
language: English
2011

Bányai Edit: Az infokommunikációs technológiák és az internet szerepe a fenntartható fejlődésben, MARKETING ÉS MENEDZSMENT 45: (3) pp. 48-55.
type of document: Journal paper/Article
language: Hungarian
2008

Bányai Edit: Az internet hatása a szolgáltató cégek marketingtevékenységére, MARKETING ÉS MENEDZSMENT 42: (2) pp. 18-25.
type of document: Journal paper/Article
number of independent citations: 4
language: Hungarian
2002

Eszes István, Bányai Edit : Online M@rketing, Budapest: Műszaki Könyvkiadó, 200 p.
type of document: Book/Monography
number of independent citations: 28
language: Hungarian
2001

Bányai Edit: Az Internet hatása a vállalati gazdálkodási, ügyviteli folyamatokra, MARKETING ÉS MENEDZSMENT 35: (2) pp. 35-42.
type of document: Journal paper/Article
number of independent citations: 3
language: Hungarian
2000

Bányai Edit: Piackutatás az Interneten, In: Szerk.: Hoffmann Márta, Szerk.: Kozák Ákos, Szerk.: Veres Zoltán Piackutatás. Budapest: Műszaki Könyvkiadó, 2000. pp. 247-257.
type of document: Part of book/Szaktanulmány (to be translated)
number of independent citations: 1
language: Hungarian
Number of independent citations to these publications:36 
Scientometric data
Saját közlemény- és idézőlista list of publications and citations
number of scientific publications that meet accreditation criteria:
32
number of scientific publications:
36
monographs and professional books:
1
monographs/books in which chapters/sections were contributed:
3 
art/engineering creative works:
0
scientific publications published abroad that meet the accreditation criteria:
0
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
5
number of independent citations to scientific publications and creative works:
75

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 1.2318 ( 2016. XI. 26. )