Login
 Forum
 
 
Personal data sheet
 Print preview
personal data approved: 2016. IX. 03.
Personal data
Dóra Horváth
name Dóra Horváth
year of birth 1970
name of institution
doctoral school
BCE Doctoral School of Business and Management (Supervisor)
BCE Doctoral School of Social Communication (Announcer of research topic)
the share of work in the different doctoral schools. BCE Doctoral School of Business and Management 27%
BCE Doctoral School of Information and Communication Technologies 70%
BCE Doctoral School of Social Communication 3%
accreditation statement submitted to: Corvinus University of Budapest
Contact details
E-mail address dora.horvathuni-corvinus.hu
phone number +36 1 482-5141
own web page
Academic title
scientific degree, title Ph.D.
year degree was obtained 2002
discipline to which degree belongs business and management
institution granting the degree Budapesti Közgadaságtud ás Államigazgatási Egyetem (to be translated)
scientific degree, title Habilitation
year degree was obtained 2015
discipline to which degree belongs business and management
institution granting the degree Corvinus University of Budapest
Employment
1996 - Corvinus University of Budapest
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 4
number of students who fulfilled course requirements 3
students who obtained their degrees:
Tamás Viktor Csordás PhD 2016  DSBM-BCE
Nóra Nyirő PhD 2011  DSBM-BCE

students with degree granting in process:
Éva Markos-Kujbus PhD (2017/01)  DSBM-BCE
Rita Lukács PhD (2016/12)  DSBM-BCE
completed course requirement, without degree or degree granting in process:
Ágnes Buvár (PhD) 2015/08  TKDI2-BCE
present PhD students:
Tibor Farkas (PhD) (2017/08)  DSBM-BCE
  Thesis topic proposals
Research
research area Product design and product innovation Diffusion of new technological tools and their role in personal and corporate communication, particiaption Qualitative projective research techniques
research field in which current research is conducted business and management
media and communctions
Publications
2016

Horváth Dóra, Mitev Ariel: Internet Memes: The Meteorites of the Online World. Spontaneous Online Content with Corporate Relevance, In: Szerk.: De Pelsmacker Patrick Advertising in New Formats and Media: Current Research and Implications for Marketers. Antwerp: Emerald Group Publishing Ltd., 2016. pp. 243-262.
type of document: Part of book/Könyvfejezet (to be translated)
language: English
2016

Cosovan Attila, Horváth Dóra: Emóció-Ráció: Tervezés-Vezetés: Designkommunikáció, VEZETÉSTUDOMÁNY 47: (3) pp. 36-45.
type of document: Journal paper/Article
language: Hungarian
2016

Mitev Ariel, Horváth Dóra: Internetes mémek a fogyasztók képtárában: Egy kiállítás mémei, JEL-KÉP: KOMMUNIKÁCIÓ, KÖZVÉLEMÉNY, MÉDIA : (2) pp. 21-35.
type of document: Journal paper/Article
language: Hungarian
DOI 
2015

Horváth Dóra, Mitev Ariel : Alternatív kvalitatív kutatási kézikönyv, Budapest: Alinea Kiadó, 396 p.
type of document: Book/Monography
number of independent citations: 10
language: Hungarian
2014

Horváth Dóra, Mitev Ariel, Bauer András: Winning Media Strategies in the Time of the Economic Crisis, VEZETÉSTUDOMÁNY 45: (2) pp. 46-55.
type of document: Journal paper/Article
number of independent citations: 3
language: English
Full text 
2013

Horváth Dóra, Csordás Tamás, Nyirő Nóra: A reklám környezetének alakulása, In: Szerk.: Bauer András, Szerk.: Horváth Dóra Marketingkommunikáció: Stratégia, új média, fogyasztói részvétel. Budapest: Akadémiai Kiadó, 2013. pp. 367-372. (Marketing szakkönyvtár)
type of document: Part of book/Szaktanulmány (to be translated)
language: Hungarian
2012

Horváth Dóra, Mitev Ariel Zoltán: Csillagok háborognak: Kutatói introspekció és az introspekció egyéb formái a tudományos vita kereszttüzében, MARKETING ÉS MENEDZSMENT 46: (4) pp. 4-13.
type of document: Journal paper/Article
language: Hungarian
2011

Nyirő Nóra, Csordás Tamás, Horváth Dóra: Competing by participation – A winning marketing tool, CM: CASOPIS ZA UPRAVLJANJE KOMUNICIRANJEM / COMMUNICATION MANAGEMENT QUARTERLY 4: ((21) Special Issue: Interrogating audiences: Theoretical horizons of participation) pp. 111-140.
type of document: Journal paper/Article
number of independent citations: 5
language: English
2008

Mitev Ariel Zoltán, Horváth Dóra: A posztmodern marketing rózsaszirmai, VEZETÉSTUDOMÁNY 39: (9) pp. 4-18.
type of document: Journal paper/Article
number of independent citations: 8
language: Hungarian
URL 
2002

Horváth Dóra, Sajtos László: How Do Mobiles Communicate? The Role of Product Design in Product Related Consumer Responses, ADVANCES IN CONSUMER RESEARCH 29: (1) pp. 237-238.
type of document: Journal paper/Article
number of independent citations: 8
language: English
URL 
Number of independent citations to these publications:34 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
75
number of scientific publications:
90
monographs and professional books:
2
monographs/books in which chapters/sections were contributed:
10 
scientific publications published abroad that meet the accreditation criteria:
18
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
8
number of independent citations to scientific publications and creative works:
75

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 1.2318 ( 2016. XI. 26. )