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Personal data sheet
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personal data approved: 2024. III. 29.
Personal data
István Piskóti
name István Piskóti
name of institution
doctoral school
ME Hantos Elemér Doctoral School of Business, Management and Regional Sciences (Core member)
(discipline) Doctoral Council
(discipline) Habilitation Comittee
the share of work in the different doctoral schools. ME Hantos Elemér Doctoral School of Business, Management and Regional Sciences 90%
ME HEDS (discipline) Doctoral Council 5%
ME HEDS (discipline) Habilitation Comittee 5%
accreditation statement submitted to: University of Miskolc
Contact details
E-mail address piskotiuni-miskolc.hu
phone number +36 46 565-197
mobile phone number +36 20 941-4687
own web page
Academic title
scientific degree, title CSc
year degree was obtained 1992
discipline to which degree belongs business and management
institution granting the degree HAS
scientific degree, title Ph.D.
year degree was obtained 1995
discipline to which degree belongs business and management
institution granting the degree Miskolci Egyetem (to be translated)
scientific degree, title Habilitation
year degree was obtained 2014
discipline to which degree belongs business and management
institution granting the degree University of Miskolc
Employment
1984 - University of Miskolc
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 33
number of students who fulfilled course requirements 22
students who obtained their degrees:
László Zoltán Nagy PhD 2024  HEDS
Adrienn Papp PhD 2019  HEDS
Anita Marien PhD 2017  HEDS
Dina Aswad PhD 2013  HEDS
Noémi Hajdú PhD 2013  HEDS
Anett Tőzsér PhD 2011  HEDS
Rita Gulyásné Kerekes PhD 2009  HEDS
Ákos Szántó PhD 2008  HEDS
Éva Nádor PhD 2006  HEDS
Attila Bernáth PhD 2005  HEDS
Szabolcs Nagy PhD 2005  HEDS
István Eszes PhD 2000  HEDS
completed course requirement:
Attila Morva (PhD) 2023/08  HEDS
Beáta Bihariné Kalászdi (PhD) 2022/08  HEDS
Katalin Nagy (PhD) 2013/08  HEDS
Orsolya Tóth (PhD) 2018/08  HEDS
present PhD students:
Hajnalka Sándor (PhD) (2027/08)  HEDS
Mária Nóvé (PhD) (2027/08)  HEDS
Tamás Molnár (PhD) (2027/08)  HEDS
Annamária Juhász (PhD) (2025/08)  HEDS
  Thesis topic proposals
Research
research area Marketingstrategy, Marketingtheory, Innovationmarketing, Social Marketing, Marketing of Places, Business marketing
research field in which current research is conducted business and management
economics
Publications
2022

 Piskóti I, Nagy K, Marien A, Papp A: Desztinációmarketing – Abaúj stratégia modellalkotó inspirációi, TURISZTIKAI ÉS VIDÉKFEJLESZTÉSI TANULMÁNYOK 7: (1) pp. 35-56.
type of document: Journal paper/Article
language: Hungarian
URL 
2021

 István Piskóti, Katalin Nagy: Individual and social marketing in cultural routes operation, International Journal of Tourism and Hospitality 1: (1) pp. 14-24.
type of document: Journal paper/Article
language: English
URL 
2021

 Piskóti I: Az én városom – identitás – elégedettség – kötődés – márka és a belső városmarketing, GRADUS 8: (4) pp. 46-57.
type of document: Journal paper/Article
language: Hungarian
URL 
2020

 Piskóti István, Nagy László: Neuromarketing attitűdök, módszerek és hatások a stratégiai és operatív döntésekre neuromarketing, VEZETÉSTUDOMÁNY 51: (3) pp. 67-78.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
URL 
2019

 Piskóti István, Bene Zsuzsanna, Marien Anita, Nagy Katalin, Szakál Zoltán: BORÚT, BORTURIZMUS – INTEGRÁLT FEJLESZTÉSI KONCEPCIÓ, MÓDSZERTAN ÉS MENEDZSMENT-GYAKORLAT, TURISZTIKAI ÉS VIDÉKFEJLESZTÉSI TANULMÁNYOK 4: (3) pp. 21-35.
type of document: Journal paper/Article
number of independent citations: 2
language: Hungarian
URL 
2016

 Katalin Nagy, István Piskóti: Route-Based Tourism Product Development as a Tool for Social Innovation: History Valley in the Cserehát Region, THEORY METHODOLOGY PRACTICE: CLUB OF ECONOMICS IN MISKOLC 12: ((02) Special Issue) pp. 75-86.
type of document: Journal paper/Article
number of independent citations: 12
language: English
URL 
2014

 Piskóti István: Business marketingmenedzsment, Akadémiai Kiadó
type of document: Book/Monography
number of independent citations: 2
language: Hungarian
2012

 Nagy Szabolcs, Piskóti István, Molnár László, Marien Anita: THE RELATIONSHIP BETWEEN VALUES AND GENERAL ENVIRONMENTAL BEHAVIOUR, ECONOMICS AND MANAGEMENT 17: (1) pp. 272-278.
type of document: Journal paper/Article
number of independent citations: 23
language: English
URL 
2012

 Piskóti István: Régió- és településmarketing, Akadémiai Kiadó
type of document: Book/Monography
number of independent citations: 7
language: Hungarian
2009

 Nagy Szabolcs, Piskóti István: A NEW CUSTOMER SATISFACTION MANAGEMENT MODEL (METHODOLOGY AND PRACTICE), EKONOMIKA IR VADYBA / ECONOMICS AND MANAGEMENT 14: pp. 483-490.
type of document: Journal paper/Article
number of independent citations: 28
language: English
URL 
Number of independent citations to these publications:75 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
268
number of scientific publications:
264
monographs and professional books:
17
monographs/books in which chapters/sections were contributed:
13 
scientific publications published abroad that meet the accreditation criteria:
32
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
19
number of independent citations to scientific publications and creative works:
798
further relevant information regarding accreditation (in Hungarian)
2012 - MTA Gazdálkodástudományi Bizottság 2005 - 2012 MTA Marketingtudományi Bizottság alelnöke 1999 - 2005 MTA Általános Elméleti Marketing Albizottság elnöke, 1992 - 2012 Miskolci Akadémiai Bizottság Marketing Munkabizottság elnöke, 2007- European Marketing Academy (EMAC) tagja 2007- Public-Non-profit Marketing Association tagja Ph.D védési bizottságban az ország 7 egyetemén, 35 alkalommal. 2012- MTA IX.o. Gazdálkodástudományi Bizottság tag 2018- 2021 MTA GTB alelnök, MTAB elnök, (to be translated)

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )