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personal data approved: 2016. XI. 04.
Personal data
József Berács
name József Berács
year of birth 1949
name of institution
University of Kaposvár
Habilitation Committee of the University (external member)
doctoral school
BCE Doctoral School of Business and Management (Academic staff member)
the share of work in the different doctoral schools. BCE Doctoral School of Business and Management 90%
KE Habilitation Committee of the University (external member) 10%
accreditation statement submitted to: Corvinus University of Budapest
Contact details
E-mail address jozsef.beracsuni-corvinus.hu
phone number +36 1 482-5062
Academic title
scientific degree, title Ph.D.
year degree was obtained 1993
discipline to which degree belongs economics
institution granting the degree Magyar Tudományos Akadémia (to be translated)
scientific degree, title DSc
year degree was obtained 2006
discipline to which degree belongs economics
institution granting the degree HAS
Employment
1974 - Corvinus University of Budapest
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 11
number of students who fulfilled course requirements 7
students who obtained their degrees:
Gábor Nagy PhD 2015  DSBM-BCE
Attila Szőcs PhD 2013  DSBM-BCE
László Sajtos 2006  DSBM-BCE
Tamara Keszey 2005  DSBM-BCE
Erzsébet Malota 2004  DSBM-BCE
Tibor Mandják 2003  DSBM-BCE
Krisztina Kolos 1999  DSBM-BCE

students with degree granting in process:
László-Csaba Seer PhD (2017/08)  DSBM-BCE
  Thesis topic proposals
Research
research area Marketing theory, marketing strategy, emerging and transition economies, strategic management. Market orientation in higher education and international competitiveness. County Image and CoO effect.
research field in which current research is conducted business and management
economics
Publications
2016

Bauer András, Berács József : Marketing, Budapest: Akadémiai Kiadó, 361 p. (Marketing szakkönyvtár)
type of document: Book/Monography
language: Hungarian
2015

Berács József, Derényi András, Kováts Gergely, Polónyi István, Temesi József: Magyar felsőoktatás 2014 - stratégiai helyzetértékelés (második rész), KÖZ-GAZDASÁG X: (2) pp. 41-66.
type of document: Journal paper/Article
language: Hungarian
URL 
2015

Szőcs Attila, Berács József: A fogyasztói márkaérték, mint másodrendű látens változó okozati becslése, SZIGMA 46: (1-2) pp. 99-125.
type of document: Journal paper/Article
language: Hungarian
URL 
2014

Szőcs Attila, Berács József: Causal versus reflective specification, KÖZGAZDÁSZ FÓRUM / ECONOMISTS FORUM 17: (3) pp. 3-16.
type of document: Journal paper/Article
language: English
Full text 
2013

Berács József: Nemzetközi piacorientáció a felsőoktatásban, In: Budapesti Corvinus Egyetem Matematikai Közgazdaságtan és Gazdaságelemzés Tanszékének munkatársai Matematikai közgazdaságtan: elmélet, modellezés, oktatás: Tanulmányok Zalai Ernőnek. Budapest: Műszaki Könyvkiadó, 2013. pp. 391-404.
type of document: Part of book/Szaktanulmány (to be translated)
language: Hungarian
2013

Berács József, Zsótér Boglárka: Doktori iskolák összehasonlító értékelése törzstagjaik tudományos tevékenysége alapján, MAGYAR TUDOMÁNY 174: (2) pp. 176-189.
type of document: Journal paper/Article
language: Hungarian
URL 
2003

Berács József: Piacorientáció, érték és a marketing, VEZETÉSTUDOMÁNY 34: (5) pp. 13-25.
type of document: Journal paper/Article
language: Hungarian
2000

Berács József, Cox, Tony, Fahy, John, Fonfara, Krzysztof, Hooley, Graham, Shipley, David, Snoj, Boris: Market orientation in the transition economies of Central Europe, JOURNAL OF BUSINESS RESEARCH 50: (3) pp. 273-285.
type of document: Journal paper/Article
number of independent citations: 176
language: English
DOI 
1996

Hooley G, Cox T, Shipley D, Fahy J, Beracs József, Kolos Krisztina: Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage, JOURNAL OF INTERNATIONAL BUSINESS STUDIES 27: (4) pp. 683-709.
type of document: Journal paper/Article
number of independent citations: 83
language: English
DOI 
1990

Berács József, Heslop, Louise A., Papadopoulos, Nicolas: National stereotypes and product evaluations in a socialist country, INTERNATIONAL MARKETING REVIEW 7: (1) pp. 32-47.
type of document: Journal paper/Article
number of independent citations: 144
language: English
Number of independent citations to these publications:403 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
209
number of scientific publications:
271
monographs and professional books:
17
monographs/books in which chapters/sections were contributed:
15 
scientific publications published abroad that meet the accreditation criteria:
65
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
25
number of independent citations to scientific publications and creative works:
1352
further relevant information regarding accreditation (in Hungarian)
President of the European Marketing Academy (2006-2008), EMAC Fellow from 1999 General Assembly Representative of the Hungarian Academy of Sciences 2010-2013

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 1.2318 ( 2016. XI. 26. )