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personal data approved: 2016. II. 25.
Personal data
Tamara Keszey
name Tamara Keszey
year of birth 1973
name of institution
doctoral school
BCE Doctoral School of Business and Management (Supervisor)
Contact details
E-mail address tamara.keszeyuni-corvinus.hu
phone number +36 1 266-8895
Academic title
scientific degree, title Ph.D.
year degree was obtained 2005
discipline to which degree belongs business and management
institution granting the degree Corvinus University of Budapest
Employment
1998 - Corvinus University of Budapest
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 0
number of students who fulfilled course requirements 0
students who obtained their degrees:
present PhD students:
Ádám Katona (PhD) (2017/08)  DSBM-BCE
  Thesis topic proposals
Research
research area Organizational ability to use market information is a complex phenomena. In our research we delineate this capability, identify the key drivers and investigate its' effect on market performance.
research field in which current research is conducted business and management
Publications
2015

Keszey Tamara: Bizalom és vállalati teljesítmény – A bizalom szerepe az aszimmetrikus információk minőségének vállalati észlelésében és azok vezetői döntéshozatalban való felhasználásában, VEZETÉSTUDOMÁNY 46: (6)
type of document: Journal paper/Article
language: English
2015

Keszey Tamara: The Role of Market Researchers in Managerial Use of Market Research Information [Uloga istraživača tržišta u menadžerskom korištenju informacija iz istraživanja tržišta], TRZISTE / MARKET 27: (1)
type of document: Journal paper/Article
language: Angol és szerb
2014

Keszey Tamara: Az értékesítés és a marketing kapcsolatának piaci tájékozódásban betöltött szerepe és meghatározó tényezői, VEZETÉSTUDOMÁNY 45: (3)
type of document: Journal paper/Article
language: Hungarian
2013

Keszey Tamara, Biemans, Wim, Malshe, Avinash: Sales-marketing interface and company performance. Is information use the missing link?, In: Szerk.: Selime Sezgin, Szerk.: Elif Karaosmanoglu, Szerk.: Ayse B Elmadag Bas 42nd Annual Conference of the European Marketing Academy - EMAC 2013. Istanbul: Istanbul Technical University, 2013. pp. 136-143.
type of document: Part of book/Proceedings Paper
language: English
Full text 
2011

Keszey Tamara: How market information is transformed into marketing knowledge?, ACTA OECONOMICA 61: (3)
type of document: Journal paper/Article
number of independent citations: 3
language: English
DOI 
2010

Keszey Tamara: Az információs technológia szerepe a magyar nagyvállalatok marketing tevékenységének támogatásában, CORVINUS MARKETING TANULMÁNYOK 1: (1)
type of document: Journal paper/Article
language: Hungarian
2007

Keszey Tamara: A piaci információk szerepe a vezetői döntéshozatalban és a tudásteremtésben, VEZETÉSTUDOMÁNY 38: (6)
type of document: Journal paper/Article
number of independent citations: 3
language: English
2007

Keszey Tamara: Az informatika helyzete és lehetőségei a magyar nagyvállalatok marketing- és értékesítési tevékenységének támogatásában, VEZETÉSTUDOMÁNY 38: (11)
type of document: Journal paper/Article
number of independent citations: 3
language: English
2007

Keszey Tamara: Hogyan lesz a piackutatásból marketingtudás?, STATISZTIKAI SZEMLE 85: (4)
type of document: Journal paper/Article
number of independent citations: 1
language: English
Full text 
2003

Berács József, Keszey Tamara, Sajtos László: The role and determinants of electronic commerce and on-line advertising within corporate activity, ACTA OECONOMICA 53: (4)
type of document: Journal paper/Article
language: English
DOI 
Number of independent citations to these publications:10 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
38
number of scientific publications:
52
monographs and professional books:
0
monographs/books in which chapters/sections were contributed:
0 
scientific publications published abroad that meet the accreditation criteria:
13
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
11
number of independent citations to scientific publications and creative works:
35

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 1.2318 ( 2016. XI. 26. )